Deepa Guleria
UI/UX Designer crafting intuitive digital experiences for 7+ years
For me, design has never been just about making things look good — it's about making things make sense.
Over the past 7+ years, I've worked with product teams to turn complex ideas into clear, intuitive experiences. Whether it's simplifying a fintech workflow or improving a SaaS dashboard, I focus on creating solutions that balance user needs with real business impact.
Professional Journey
Career Timeline
A journey through product design, UX leadership, and delivering impactful digital experiences.
Nov 2021 – Apr 2023
Senior UX & Design Operations Lead
Offshore Appricott Pvt. Ltd.
Led end-to-end product design, improved team efficiency by 40%
Nov 2020 – Oct 2021
Project Coordinator (Design & Development)
Offshore Appricott Pvt. Ltd.
Managed cross-functional design & engineering collaboration
Apr 2019 – Nov 2019
Senior UI/UX Designer
KeyMouse IT
Improved task efficiency by 25% through optimized flows
Aug 2018 – Mar 2019
UI/UX Designer
KeyMouse IT
Designed scalable web interfaces and prototypes
Nov 2021 – Apr 2023
Senior UX & Design Operations Lead
Offshore Appricott Pvt. Ltd.
Led end-to-end product design, improved team efficiency by 40%
Nov 2020 – Oct 2021
Project Coordinator (Design & Development)
Offshore Appricott Pvt. Ltd.
Managed cross-functional design & engineering collaboration
Apr 2019 – Nov 2019
Senior UI/UX Designer
KeyMouse IT
Improved task efficiency by 25% through optimized flows
Aug 2018 – Mar 2019
UI/UX Designer
KeyMouse IT
Designed scalable web interfaces and prototypes
How I Work
Creative Design Process
A proven methodology that transforms complex challenges into elegant, user-centered solutions.
Research & Discovery
Deep dive into user needs, market analysis, and stakeholder alignment to define the problem space.
Wireframing & Ideation
Rapid exploration of concepts through sketches, low-fidelity wireframes, and collaborative brainstorming.
Prototyping
Interactive prototypes that bring ideas to life, enabling early validation and stakeholder buy-in.
User Testing
Validating designs with real users through usability testing, interviews, and iterative feedback loops.
Final Design & Delivery
Pixel-perfect designs, comprehensive design systems, and seamless developer handoff documentation.
Iteration & Optimization
Post-launch monitoring, A/B testing, and continuous improvement based on real user data.
Research & Discovery
Deep dive into user needs, market analysis, and stakeholder alignment to define the problem space.
Wireframing & Ideation
Rapid exploration of concepts through sketches, low-fidelity wireframes, and collaborative brainstorming.
Prototyping
Interactive prototypes that bring ideas to life, enabling early validation and stakeholder buy-in.
User Testing
Validating designs with real users through usability testing, interviews, and iterative feedback loops.
Final Design & Delivery
Pixel-perfect designs, comprehensive design systems, and seamless developer handoff documentation.
Iteration & Optimization
Post-launch monitoring, A/B testing, and continuous improvement based on real user data.
Selected Work
Featured Projects
+32% onboarding completion
FinTech Mobile UX Redesign
Reimagined the end-to-end onboarding flow for a mobile banking platform, reducing friction and increasing user retention through research-driven design.
Design Process
+18% feature adoption
SaaS Dashboard Experience
Redesigned a complex analytics dashboard into an intuitive workspace, improving data discoverability and user engagement across enterprise teams.
Design Process
+27% checkout conversion
E-commerce UX Optimization
Optimized the entire shopping-to-checkout journey, reducing cart abandonment through streamlined flows and trust-building micro-interactions.
Design Process
+35% task efficiency
Healthcare Web Platform
Designed a patient-facing web portal that simplified complex medical workflows, improving task completion rates and WCAG 2.1 accessibility compliance.
Design Process