Deepa Guleria
UI/UX Designer crafting intuitive digital experiences for 7+ years
For me, design has never been just about making things look good — it's about making things make sense.
Over the past 7+ years, I've worked with product teams to turn complex ideas into clear, intuitive experiences. Whether it's simplifying a fintech workflow or improving a SaaS dashboard, I focus on creating solutions that balance user needs with real business impact.
Professional Journey
Career Timeline
A decade of experience in design, UX leadership, and delivering impactful digital experiences across industries.
Oct 2023 – Present
CurrentProcess & Training Facilitator
Eleven Foods Incorporated DBA McDonald's Restaurants
Key Impact
- Designed and delivered digital and in-person training programs improving onboarding efficiency by approximately 15%.
- Coached team members to meet service standards, improving employee performance and customer satisfaction.
- Created process documentation and digital training resources using UX principles to improve clarity and usability.
May 2023 – Present
CurrentCareer Development & Freelance UX Consultant
Self-Employed
Key Impact
- Completed advanced UX certifications including the Google UX Design Professional Certificate.
- Designed enterprise-style UX case studies for fintech and SaaS platforms focused on secure workflows, conversion optimization, and accessibility.
- Built scalable Figma-based design systems and reusable component libraries for web and mobile products.
Sep 2024 – Feb 2025
Operations & Logistics Coordinator
lululemon
Key Impact
- Supported warehouse and logistics operations including order fulfillment and inventory accuracy.
- Coordinated daily operational tasks with shift leads to ensure timely dispatch and workflow efficiency.
- Identified process gaps and suggested improvements to optimize operational workflows.
Aug 2023 – Sep 2023
Customer Service Representative / Assistant
Armour Insurance Brokers Ltd.
Key Impact
- Supported CRM data updates and internal project coordination.
- Assisted with client onboarding documentation and compliance requirements.
- Coordinated with insurance partners to resolve data issues and track deliverables.
Nov 2021 – Apr 2023
Senior UX & Design Operations Lead
Offshore Appricott Pvt. Ltd.
Key Impact
- Led end-to-end product design for web and mobile platforms with a strong focus on usability and accessibility.
- Built and maintained a scalable Figma design system improving design efficiency by 40%.
- Mentored junior designers and established structured UX documentation processes.
Nov 2020 – Oct 2021
Project Coordinator (Design & Development)
Offshore Appricott Pvt. Ltd.
Key Impact
- Coordinated cross-functional teams across design, product, and engineering.
- Managed project timelines, sprint documentation, and delivery tracking.
- Delivered reporting dashboards and performance documentation for leadership.
Apr 2019 – Nov 2019
Senior UI/UX Designer
KeyMouse IT
Key Impact
- Collaborated with product managers and developers to translate requirements into intuitive interfaces.
- Created user flows, interactive prototypes, and information architecture improving user task efficiency by 25%.
Aug 2018 – Mar 2019
UI/UX Designer
KeyMouse IT
Key Impact
- Supported the design of marketing websites and dashboards aligned with brand identity.
- Assisted in wireframing, layout optimization, and usability improvements.
Aug 2016 – Aug 2018
Graphic Designer
Igniva Solutions
Key Impact
- Developed responsive WordPress themes from PSD designs.
- Created wireframes, prototypes, and UI layouts improving development workflow.
- Designed branding assets including logos, banners, and marketing graphics.
May 2013 – Aug 2016
Web & Graphic Designer
J.C. Jewellers
Key Impact
- Developed responsive websites using HTML, CSS, and JavaScript.
- Designed brochures, marketing materials, and social media creatives.
- Maintained consistent branding across digital and marketing platforms.
How I Work
Creative Design Process
A proven methodology that transforms complex challenges into elegant, user-centered solutions.
Research & Discovery
Deep dive into user needs, market analysis, and stakeholder alignment to define the problem space.
Wireframing & Ideation
Rapid exploration of concepts through sketches, low-fidelity wireframes, and collaborative brainstorming.
Prototyping
Interactive prototypes that bring ideas to life, enabling early validation and stakeholder buy-in.
User Testing
Validating designs with real users through usability testing, interviews, and iterative feedback loops.
Final Design & Delivery
Pixel-perfect designs, comprehensive design systems, and seamless developer handoff documentation.
Iteration & Optimization
Post-launch monitoring, A/B testing, and continuous improvement based on real user data.
Research & Discovery
Deep dive into user needs, market analysis, and stakeholder alignment to define the problem space.
Wireframing & Ideation
Rapid exploration of concepts through sketches, low-fidelity wireframes, and collaborative brainstorming.
Prototyping
Interactive prototypes that bring ideas to life, enabling early validation and stakeholder buy-in.
User Testing
Validating designs with real users through usability testing, interviews, and iterative feedback loops.
Final Design & Delivery
Pixel-perfect designs, comprehensive design systems, and seamless developer handoff documentation.
Iteration & Optimization
Post-launch monitoring, A/B testing, and continuous improvement based on real user data.
Selected Work
Featured Projects
+32% onboarding completion
FinTech Mobile UX Redesign
Reimagined the end-to-end onboarding flow for a mobile banking platform, reducing friction and increasing user retention through research-driven design.
Design Process
+18% feature adoption
SaaS Dashboard Experience
Redesigned a complex analytics dashboard into an intuitive workspace, improving data discoverability and user engagement across enterprise teams.
Design Process
+27% checkout conversion
E-commerce UX Optimization
Optimized the entire shopping-to-checkout journey, reducing cart abandonment through streamlined flows and trust-building micro-interactions.
Design Process
+35% task efficiency
Healthcare Web Platform
Designed a patient-facing web portal that simplified complex medical workflows, improving task completion rates and WCAG 2.1 accessibility compliance.
Design Process